F1 and beer have found each other; Peroni goes into partnership with Aston Martin

25 February 2021 at 13:40

Last update 25 February 2021 at 15:24

GPblog.com

Heineken has been one of the major sponsors of Formula 1 for a few years now. This with the campaign 'When you drive, never drink'. There is a chance that it will also become a sponsor of Max Verstappen, as the logo was spotted at Red Bull Racing at Silverstone. Furthermore, Ferrari has a new Spanish beer sponsor in Estrella Galicia, so Aston Martin cannot be left behind.

Favourite beer

Via a message on Twitter, the team announces that they have found a new partner in Peroni. The collaboration is specifically aimed at Peroni Libera 0.0%, because alcohol and driving is not responsible. So, just like other beer manufacturers, Peroni also focuses on the alcohol-free variant. Lawrence Stroll also spoke about this to the AP news agency, saying, "Peroni is my favourite beer."

In the announcement below, both Lance Stroll and Sebastian Vettel pass by briefly to promote the beer.

Bringing passion and flair to the F1 grid.

Crack open a Peroni Libera 0.0% and get to know Sebastian and Lance a little better, thanks to our new Global Beer Partner, Peroni Libera 0.0% Peroni Nastro Azzurro. #IAMF1

https://t.co/9IRvvZ2Xpq pic.twitter.com/uXhQODnphY
— Aston Martin Cognizant F1 Team (@AstonMartinF1) February 25, 2021