This is Ferrari's new title sponsor ahead of the Miami Grand Prix

HP are known for being a giant technology company, and now, starting at the Miami Grand Prix, the US multinational's logo will also be seen on Ferrari's cars. It would be the most lucrative deal in F1 at the moment.

HP the new title sponsor of Ferrari

Ferrari CEO Benedetto Vigna reacted excitedly to the collaboration between the two parties: “Our founder passed on to us his continuous will to progress. From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation. In HP we have found the same values, which make it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together."

Enrique Lores, the CEO of HP Inc, is also pleased with the deal with Ferrari: “With technology, performance and exceptional craftsmanship fuelling the future, the partnership between HP and Ferrari is a natural fit. Both brands are built on rich histories that have endured the test of time."